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Summary Comparison of Email Marketing Software

What is the best email marketing software for me?

That is what we often get asked. So we have decided to review the programs that we work with on a regular basis. We love each of these programs for different reasons.

Check out the individual reviews of each of the email marketing programs first!

If you haven’t done it already, I would suggest checking out each of the software programs I have reviewed on other pages.  The links are below:

Aweber 

Active Campaign 

Constant Contact

Infusionsoft

 

What is the best email marketing program for someone on a very limited budget?

There are several programs out there that work with a limited budget. If you have a small list, Aweber is probably one of the cheapest ones out there that still has a lot of bells and whistles including full analytics and tracking, automated opt in, automated optin email, and automated triggers for funneling.

What is the best email marketing program for small businesses?

Small businesses can benefit from every one of the email marketing programs I mentioned.  The smaller the budget, the more likely I would recommend Aweber.

If you have a larger budget and will actively use a CRM, I would recommend either Active Campaign or Infusionsoft.

If you want to integrate all aspects of your business including your accounting, I would recommend Infusionsoft.

What is the best email marketing program for a small business with salespeople?

I am a big believer in actively using a CRM tool if you employee salespeople and have marketers.  If you have salespeople and are a small business, I would recommend either Active Campaign or Infusionsoft.

If you are on a budget, Active Campaign is more cost effective (and includes 25 users on one account).

What is the best email marketing program for building out sales and marketing funnels?

For building out sales and marketing funnels, you need trigger automation.  Aweber, Active Campaign, and Infusionsoft all have trigger automation.