Email Marketing Software for Small and Mid-Size Businesses

What is the right email marketing software for your business? Before looking at email software and email platforms, it’s important for you to determine your goals, your skill level, and your time commitment. And, as is with any marketing strategy, you will want to know the following BEFORE starting: your brand messaging, target market, and brand look.

We have broken down a few key marketing software plans that many businesses use.  While we personally think each has its own unique benefits, some programs are more appropriate for certain businesses than others.

We hope you will enjoy our comparison and analysis of our email platforms.


Aweber was the first email autoresponder I used.  I am still a client with Aweber and use it for certain tasks as well as for certain clients.  Aweber has since added many more features that make it much more than an autoresponder.

What I like about Aweber:

Aweber is budget-friendly.  For less than $20 per month, you can have an autoresponder with trigger capability.

Aweber is easy to use. You can be up and running quickly with Aweber.

Aweber has email blasts, follow up programs (with the ability to trigger emails based on behavior and date/time).

What I don’t like about Aweber:

Aweber lacks the complexity of the more expensive marketing automation software, does not have a CRM built in, and has simple designs.

Who is a good fit with Aweber:

Someone who wants to get going right away. Aweber is easy to use and is great for small businesses. If you’re looking for a triggered autoresponder and don’t need a CRM (or are using Aweber with a CRM), Aweber may be a good fit. It’s one of the lower cost programs based on your list.


Constant Contact is one of the most well-known programs. Why? Because they advertise to the general public.

What I like about Constant Contact:

Constant Contact has a lower end pricing strategy. Constant Contact has a lot of templates you can create some great looking emails fairly easily.

What I don’t like about Constant Contact:

Similar to Aweber, CC lacks the more advanced marketing automation, does not have a true CRM, and doesn’t work well with more complicated design skills and software.

Who is a good fit with Constant Contact:

Constant Contact is good for small businesses that want easy to use email and autoresponder software. Constant Contact does integrate well with many programs.


ActiveCampaign is not as well known as Constant Contact and Aweber. But it’s features are robust!

What I like about ActiveCampaign:

ActiveCampaign has a flexible pricing structure based on the number of contacts. AC has a light CRM, full email marketing and autoresponder, and  robust automation. ActiveCampaign has an easy to use and easy to set up automation that uses flow charts set up. This is great for someone that is newer to marketing automation (and is visual).

What I don’t like about ActiveCampaign:

ActiveCampaign is, in my opinion, one of the strongest marketing platforms on the market. If you compare it to InfusionSoft, you will be missing some of the business cycle functions. But for the money, ActiveCampaign is outstanding.

Who is a good fit with ActiveCampaign:

ActiveCampaign is good for small and mid-size businesses. If you are looking for an automation rich email marketing tool with a CRM, ActiveCampaign is for you. The key to all the features is to make sure you will use them. You may have to dedicate someone (at least part-time) to set up or manage the process. But it’s worth it!


InfusionSoft has seen an increase in users. While it’s a more expensive platform, it gives you more functionality!

What I like about InfusionSoft:

InfusionSoft helps you run many different facets of your business (not just sales and marketing). InfusionSoft, similar to other platforms, provides CRM, email marketing, and marketing automation. InfusionSoft also helps you cover the entire buyer’s journey. InfusionSoft allows users to manage e-commerce functions including inventory management, payments, and fulfillment as well as set up online shopping carts, track activity, send quotes, invoices, and receipts.

What I don’t like about InfusionSoft:

InfusionSoft is much higher priced than the other marketing tools. In addition, many users sign up for InfusionSoft but never take advantage of all the bells and whistles (that makes it worthwhile).

Who is a good fit with InfusionSoft:

InfusionSoft is great for small and mid-size businesses. I would recommend InfusionSoft if you have a higher budget (upfront cost as well as higher monthly fees) AND you have someone dedicated to running this program. This is feature-rich and requires someone to become an expert in this program. You will need someone dedicated to setting it up as well as running it on a regular basis. When used correctly, it is a game changer.

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